Tech Effect On Shopping


Without a doubt technology makes our lives better, simpler, easier. It allows us to be more effective and efficient in everything we do. Whether that is on our jobs or in our homes, technology is everywhere. And now it is changing the way we chop.

In-person shopping is being transformed by technology in ways that make us smarter shoppers. That includes finding features and benefits about products, reading reviews, asking our friends what they thing and even shopping for best price. Technology is enabling consumers to be in charge.

Technology is everywhere in the retail experience and that goes beyond the Internet and Mobile technology. Impressive inventions that will transform the in-person shopping experience, making it more interactive, personalized and helpful are on their way. These include intelligent mirrors (“Magic Mirrors) that can display how an outfit will look on you (without actually trying it on). This technology will suggest accessories and point you in the direction of similar items. If your product isn’t in stock, you will be able to make it with a 3D printer. Yes, consumers can use 3D printing technology to create their own products on the spot, such as towels, utensils and clothes. No room for an actual store, set-up product vending machines to act as your store. We see this being done by technology giants Best Buy, Apple and Sony.

Nothing is changing the experience more that the Internet and that means on your desktop and on your phone. Retailers are launching apps that enable shoppers to browse merchandise, scan bar codes or QR codes to learn more about products and inventory, and with the help of near field communication (NFC), pay for purchases.

As consumers get smarter so must your sales associates by putting technology (mobile) in hands of associates. Mobile devices and tablets will allow associates to check prices and inventory. Mobile will enable associates to check shoppers out anywhere in the store, see and Apple and Nordstrom stores.

The tech effect is everywhere and cannot be stopped. It is the retailer’s job to understand the technology, create a strategy around the technology, invest in the technology and embrace the technologies that will have a positive impact your operation.

By Steve Rockman