What are the few new digital media trends to look for in the next 2 years?


Occasionally we will try to see if we can get a discussion going on this blog. So as I was writing a positioning paper for a client It got me to thinking of the following. What do you think will be new emerging media in the next few years.

My thinking is that there two very important technologies.

NFC – Near Field Communications. I think NFC is gonna go beyond cashless payment, but also into an interesting social arena, that will make it easier to check into locations, easier to like things in the real world, and easier to share information, and a new element to games. Data analysis and analytics will advance in huge strides as well. I wouldn’t be surprised to see a Google+ wall of recommended stories and posts from people not within my circles. Google knows what I like, who I talk to, and what I talk about, combine that against the internet and Google should be able to customize a wall of content tailored exactly for me.

Social Television or The Connected TV – I have also been giving a lot of thought to Social Television. By 2015 there will be over 500 million. As we all get “Connected” televisions the true social media experts will infiltrate your 10 Foot viewing experience. Social Television is a general term for technology that supports communication and social interaction in either the context of watching television, or related to TV content.

It also includes the study of television-related social behavior, devices and networks. Social television systems can integrate voice communication, text chat, presence and context awareness, TV recommendations, ratings, or video-conferencing with the TV content either directly on the screen or by using ancillary devices. I see; TV apps, Connected Content, Content recognition, product placement hotspotting, TV rfi and Second screen integration being at the top of the development list.

What are your thoughts?