Tech Effect On Shopping

Without a doubt technology makes our lives better, simpler, easier. It allows us to be more effective and efficient in everything we do. Whether that is on our jobs or in our homes, technology is everywhere. And now it is changing the way we chop.

In-person shopping is being transformed by technology in ways that make us smarter shoppers. That includes finding features and benefits about products, reading reviews, asking our friends what they thing and even shopping for best price. Technology is enabling consumers to be in charge.

Technology is everywhere in the retail experience and that goes beyond the Internet and Mobile technology. Impressive inventions that will transform the in-person shopping experience, making it more interactive, personalized and helpful are on their way. These include intelligent mirrors (“Magic Mirrors) that can display how an outfit will look on you (without actually trying it on). This technology will suggest accessories and point you in the direction of similar items. If your product isn’t in stock, you will be able to make it with a 3D printer. Yes, consumers can use 3D printing technology to create their own products on the spot, such as towels, utensils and clothes. No room for an actual store, set-up product vending machines to act as your store. We see this being done by technology giants Best Buy, Apple and Sony.

Nothing is changing the experience more that the Internet and that means on your desktop and on your phone. Retailers are launching apps that enable shoppers to browse merchandise, scan bar codes or QR codes to learn more about products and inventory, and with the help of near field communication (NFC), pay for purchases.

As consumers get smarter so must your sales associates by putting technology (mobile) in hands of associates. Mobile devices and tablets will allow associates to check prices and inventory. Mobile will enable associates to check shoppers out anywhere in the store, see and Apple and Nordstrom stores.

The tech effect is everywhere and cannot be stopped. It is the retailer’s job to understand the technology, create a strategy around the technology, invest in the technology and embrace the technologies that will have a positive impact your operation.

By Steve Rockman


Yahoo Buys Tumblr…Don’t Screw It Up!!!

So Yahoo bought Tumblr. Good for them. New CEO Marissa Mayer gets it! Now please don’t screw it up!!!!
The good news is that Tumblr will  independently operated as a separate business. David Karp will remain CEO.

From Yahoo!’s press release we learn:

– Tumblr has more than 300 million monthly unique visitors.

– 120,000 signups every day.

– Earns 900 posts per second and 24 billion minutes spent on site each month.

– On mobile, more than half of Tumblr’s users are using the mobile app and do an average of 7 sessions per day.

– 50 billion blog posts (and 75 million more arriving each day).

The deal was for approximately $1.1 billion. “Tumblr is redefining creative expression online,” said Yahoo! CEO Marissa Mayer. “On many levels, Tumblr and Yahoo! couldn’t be more different, but, at the same time, they couldn’t be more complementary. Yahoo is the Internet’s original media network. Tumblr is the Internet’s fastest-growing media frenzy.”

“I’ve long held the view that in all things art and design, you can feel the spirit and demeanor of the creator. That’s why it was no surprise to me that David Karp is one of the nicest, most empathetic people I’ve ever met. He’s also one of the most perceptive, capable entrepreneurs I’ve ever worked with,” continued Mayer. “David’s respect for Tumblr’s community of creators is awesome. I’m absolutely delighted to have him join our team.”

So the internet or at least this small part of it goes back to being about creativity and expression. The future of creativity gets saved once again.

Thank you!!!



Your Brand Will Be Owned By “Y”

You have spent years marketing your brand. You have worked with your ad agency and PR firm. You have dabbled online and your brand has value. But does it have value to the new consumer? They are the consumer know as Generation Y. They are Millennial’s and they were born between 1980 and 2000.

Everything you thought you were doing right can be thrown out the door. This group doesn’t want to hear from you. They don’t want to be sold to. They don’t trust you! This group (Y) has little to NO attention span. They are berated with messaging all day, everyday and have learned to tune you out. They haven’t grown up yet, as they are still living at home with no real job and not much drive to find a real job, however they are very close to their families.

They don’t know what life is like without a computer and they are even finding computers antiquated. Choosing to consume media via their phone or tablet. Once upon a time a television show aired on MTV. It was a simple show called “The Real World” and it launched a reality show craze that has been living on for 20 years. This group believes anyone can be a stat and with a camera phone and YouTube they can get their 15 minutes of fame. The Internet and specifically social networks have allowed them to have multiple personalities and to hide behind a screen rather than in person social interaction.

Everything is a “Kodak” moment and they record everything. From their food, clothes, cars, technology, tattoos, boy/girlfriends, what they drink and where they are. They write and comment about products and services. And they share what they think.

So, how does your well-established brand reach this group of consumers? Carefully!

1. Give relevant information, the facts, and save the sales speech. Millennials appreciate honesty and want to know the reality of any, situation. They can handle tough news, as long as they are given options for growth. This realistic frame of mind helps them develop skills and meet expectations. Open and honest communication builds a foundation of trust with leadership, ultimately enhancing Millennials’ commitment to the organization

2. Use technology to reach the millennial both online and mobile. Technology is the be all and end all. The millennial with make all kinds of sacrifices to have technology. They depend on technology for their every need: food, comfort, pleasure, communication, shopping, dating, planning, reading, telling time, etc. Technology reigns supreme and unquestioned. It’s the one thing Millennials think they can’t do without.

3. Use social networking as a medium. Millennials live on social networks. They share, judge, comment and discuss brands and products everyday. Reach Millennials where they are; Facebook, Twitter, Instagram to name a few places. Don’t sell them these sites but engage them. Talk to them. Provide them the information they want and need and then get out of their way.

Remember, Millennials don’t wants brands selling to them. They have short attention spans, they are mobile, they love technology and they will talk about you, good or bad.

by Steve Rockman

3D Printing

Additive manufacturing or 3D printing[1] is a process of making a three-dimensional solid object of virtually any shape from a digital model. 3D printing is achieved using an additive process, where successive layers of material are laid down in different shapes.[2] 3D printing is considered distinct from traditional machining techniques, which mostly rely on the removal of material by methods such as cutting or drilling (subtractive processes).

A materials printer usually performs 3D printing processes using digital technology. Since the start of the twenty-first century there has been a large growth in the sales of these machines, and their price has dropped substantially.[3]

The technology is used for both prototyping and distributed manufacturing in jewelry, footwear, industrial design, architecture, engineering and construction (AEC), automotive, aerospace, dental and medical industries, education, geographic information systems, civil engineering, and many other fields.