41% of Super Bowl ad searches during game made via mobile


Google released data from Sunday evening which reveals that 41% of searches relating to Super Bowl ads made during the game came from mobile devices!

A post on the company’s blog states that this is up from 25% for the same time period on the day before.

However, none of the ads made it into the list of the top five trending searches:

Madonna
Halftime show
Patriots
Tom Brady
Giants

The most popular commercials in terms of Google searches were ads from Acura, GoDaddy and M&M’s.

Most of the ads were previewed on YouTube in the weeks building up to the big game, cumulatively clocking up more than 30m views before last weekend.

YouTube said the pre-Super Bowl activity in 2012 was higher than in 2011 and spread across significantly more brands.

This was also the first year that the Super Bowl was live streamed online and Google said there was a significant spike in searches related to Super Bowl live streaming at kickoff, with searches made predominantly on desktop, followed by mobile and then tablet.

Steve Rockman

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