1. Sense of Urgency. Your senior teams should understand the fundamentals of social media and the implications of real-time communication as it relates to customer service and sales. Your legal and HR teams should be able to articulate the liability to the company and the responsibilities of the employee as it relates to social media.
2. Opportunity. Whether B2B or B2C, a solid social business approach can help you find new opportunities to attract and retain customers globally and increase the bottom line. Your managers need to be effective in reaching your target markets with participation over public social networks and platforms. You need to be in continuous improvement mode, not hesitating at the starting line.
3. Competition. The hunt for new customers has never been more fierce. Your competitors know how to reach your customers, stakeholders, and suppliers via social channels – do you? Understanding how to use Twitter and LinkedIn search tools for business and competitive intelligence is critical.